outputmath

Conversion rate measures how frequently users, sessions, clicks, or other eligible interactions produce a defined conversion. A conversion can be a purchase, form submission, email signup, account registration, booking, download, calculator completion, or another action that supports the organization’s objective. If 50 people purchase after 1,000 eligible visits, the conversion rate is 5%. If 120 … Read more

CPM measures the cost of 1,000 advertising impressions. It is commonly used to price and evaluate display, video, social media, native, and brand-awareness campaigns. If an advertiser spends $500 to receive 100,000 impressions, the CPM is $5. If a campaign spends $2,000 for 250,000 impressions, its CPM is $8. The calculation is straightforward, but the … Read more

Cost per click, usually abbreviated as CPC, measures how much an advertiser pays for each click on average. If a campaign spends $500 and receives 1,000 clicks, its average CPC is $0.50. If another campaign spends $2,000 and receives 400 clicks, its average CPC is $5. The lower value is not automatically better. A $5 … Read more

Click-through rate, usually abbreviated as CTR, measures how often people click after seeing an advertisement, search result, thumbnail, email, link, or call to action. It is one of the most widely used marketing metrics because it connects exposure with an observable response. If an advertisement appears 10,000 times and receives 250 clicks, its CTR is … Read more